Anum Mir

The Visionary Entrepreneur Redefining Accessible Fashion and Driving Women’s Empowerment Through Enterprise and Impact.

Anum Mir a dynamic entrepreneur, business leader, and social impact advocate, recognized for redefining accessible fashion while championing women’s empowerment and inclusive economic growth. As the Chief Executive Officer of YOLO Pret, she has successfully built a fast-growing fashion brand that delivers quality ready-to-wear clothing at affordable prices earning both national recognition and a growing international presence since its launch in 2023.

Beyond fashion, Anum is a multi-venture leader, serving as Co-Founder of Jupiter Pret and CEO of Alfa Baked an innovative platform empowering home-based chefs to transform their talents into sustainable businesses. Her work reflects a deep commitment to creating opportunity-driven ecosystems, particularly for women seeking financial independence.

In her role as Director of CSR & Employee Welfare at T.M Group of Companies, Anum leads impactful initiatives focused on employee wellbeing, gender inclusion, and community development. She has been instrumental in advancing women’s participation in traditionally male-dominated industries, particularly within the automobile sector, while also driving programs that support underprivileged communities and advocate against gender-based violence.

Anum’s influence extends to global platforms, including her recognition as an official speaker at the Commission on the Status of Women (CSW70) at the United Nations Headquarters in New York. Her leadership has been celebrated through numerous international awards, including Social Impact Leader of the Year and Startup of the Year, alongside her recognition on the Global 100 Power List featured in Times Square.

A Silver Medallist graduate of the Lahore School of Economics with an MBA in Marketing, Anum combines strategic business acumen with purpose-driven leadership. Her journey reflects a powerful blend of innovation, resilience, and impact positioning her as a leading voice in entrepreneurship, empowerment, and modern enterprise transformation.